Eileen Fisher’s core principles of high-quality, sustainable clothing built over four decades resonate with millennials and Gen Z, but the brand struggles to connect with these younger shoppers.
Despite its relevance to current trends, with only about 60 stores and a focus on sustainability, Eileen Fisher faces competition from new brands that have emerged to capture the younger market’s attention.
The brand’s minimalism and slow fashion ideals are popular among younger generations, yet many may be unfamiliar with Eileen Fisher due to its limited marketing and scale.
CEO Lisa Williams aims to revitalize the brand's image and broaden its reach, while ensuring Eileen Fisher retains the authentic values it has championed since inception.
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