As the presidential elections lead to increased political spending, DTC brands must strategize advertising amidst rising CPMs while preparing for the crucial holiday season.
‘The paid platforms are going to be dominated by the elections,’ said Ashvin Melwani, highlighting a shift in spending as brands navigate limited advertising space.
DTC brands are gravitating toward organic tactics like influencer partnerships or investing in less saturated platforms such as TikTok, aiming to stay visible with consumers.
This election cycle differs from 2020; consumers are more cost-conscious due to inflation, challenging brands amidst the evolving October sales events.
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