Nearly every week, it seems like Meta, Google or one of their competitors has an announcement about how they are automating some part of the advertising process with the help of AI... Most brands are adopting these ad products - and many said they are seeing positive results - it raises questions about just how much of a black box brands can be comfortable with.
All of these AI-driven campaign tools require brands to give the platforms wide leeway over where they might serve an ad... Some marketers also expressed concern that these AI-powered tools will push brands to produce a deluge of creative assets that ultimately all look the same.
I think AI tools are responding to the same thing marketers have already been responding to, [which is] what drives outsize results in-platform... But, he said, if it gets to the point where these AI tools are encouraging brands to spit out copy and images that all look the same.
#ai-in-advertising #brand-control #ad-automation #digital-advertising-trends #ai-driven-creative-variations
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