Digital audio ad revenue reaches new high for 2023 (IAB annual report) - RAIN NewsIt's noted that audio advertising, including podcasts and streaming services, continues to achieve strong growth amidst the digital advertising landscape.
Figuring Out SPO; A Good Omen For Ad Spend | AdExchangerSupply-path optimization (SPO) is used by brand marketers to reduce ad tech vendors, but perspectives vary on the meaning of 'optimization'. The advertising industry is predicted to see 6.3% growth in ad revenue for 2024.
DTC Briefing: As Meta & Google embrace AI ad products, brands fear losing creative controlAI is increasingly being utilized by ad platforms like Meta and Google to automate advertising processes, with concerns arising around brand creativity and control.
If Everyone's Using AI Ads Will They Lose Their Punch? Ad Experts Weigh InThe importance of creating ads with AI technology that resonate with consumers and maintain authenticity to engage audiences.
DTC Briefing: As Meta & Google embrace AI ad products, brands fear losing creative controlAI is increasingly being utilized by ad platforms like Meta and Google to automate advertising processes, with concerns arising around brand creativity and control.
If Everyone's Using AI Ads Will They Lose Their Punch? Ad Experts Weigh InThe importance of creating ads with AI technology that resonate with consumers and maintain authenticity to engage audiences.