As the digital advertising industry evolves, marketers are looking to navigate the complex landscape with simplified DSP solutions based on better technology, data-driven strategies and expert knowledge.
Successful demand-side platforms don't just drive consistent ROI; they enable businesses to execute with speed and simplicity. Automating ad buying across multiple channels allows marketers to target audiences with precision.
AI plays a crucial role in maximizing the value of data. Through the processing of more data faster, AI can analyze vast amounts of first- and second-party data in real-time.
The recent launches of Yahoo Blueprint Performance and Yahoo Creative are examples of this use of data automation and execution, allowing businesses to focus on their growth.
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