Driving Brand Relevance With Melody Lee of Mercedes-Benz USA
Briefly

"If you give me something to believe in, I will make anyone believe. If you tell me to break through a wall, I will do it and build you a new one."
"Lee highlights the emotional aspect of automotive purchases, noting that buying a car involves extensive research and test drives, emphasizing the emotional connection that consumers have with their vehicles."
Read at Adweek
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