The multi-platform campaign effectively utilized social media, newsletters, and digital ads to raise awareness of the ANCHOR program, reaching audiences significantly beyond expectations.
With a remarkable 0.25% click-through rate and 44.98% open rate in newsletters, the campaign demonstrated outstanding engagement metrics, surpassing industry benchmarks.
By activating diverse digital channels, including podcasts and OTT streaming, we successfully connected with multicultural communities, driving over 1.7 million applications for the ANCHOR program.
The campaign not only informed eligible homeowners and renters about financial relief options but also fostered a sense of empowerment and community engagement.
#community-engagement #multicultural-outreach #digital-marketing #public-awareness #campaign-success
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