Drawing Attention in a Distracted World: The Success of Sponsored Content
Briefly

from Thedrum1 month ago
The whitepaper presents YouGov data showing that sponsored content, such as paid product reviews and celebrity endorsements, plays a crucial role in influencing consumer engagement with brands.
Thedrumhttps://www.thedrum.com/profile/yougov/article/drawing-attention-in-a-distracted-world-the-success-of-sponsored-content?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Understanding viewer engagement with sponsored content allows brands to strategically tailor their marketing efforts, enhancing the effectiveness of and the return on investment from such initiatives.
Thedrumhttps://www.thedrum.com/profile/yougov/article/drawing-attention-in-a-distracted-world-the-success-of-sponsored-content?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Read at Thedrum
#sponsored-content #consumer-engagement #marketing-strategy #yougov-data #branding
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