DoubleVerify incorrectly displayed X's Brand Safety Rate on its dashboard for nearly five months, showing rates as low as 70% when they were actually 99.99%, impacting advertiser campaigns.
DoubleVerify CEO apologized for the error, committing to accuracy and transparency. Investigations ongoing to prevent such issues. X took immediate action to rectify the situation.
Elon Musk acknowledged DoubleVerify's mistake and highlighted X's strong brand safety. The reporting error led to major brands reducing ad spending on X.
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