Natasha Miller's journey illustrates the essential power of word-of-mouth referrals. After 24 years, she embraced vulnerability to ask for referrals, resulting in a stellar performance.
Miller's initial formal referral program fell flat as it lacked personal touch. The shift to casual conversations made referrals feel more genuine and effective.
"I've been in business for 24 years, and I have been maybe too proud to ask for a referral in the past because it can feel a bit vulnerable," Miller admits.
The success of Miller’s events-production company in 2024 showcases that sometimes, the most effective marketing strategy lies in personal relationships and simple requests.
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