In today's modern world of social media and online news, everyone seems to be an expert with an opinion. However, it's crucial to recognize that not all advice is valuable, and discerning marketing professionals must carefully evaluate what truly applies to their unique situations.
Take, for instance, the countless articles advising on the best days of the week to post on social media. New articles crop up regularly, each presenting new surveys and research. Yet, these articles often contain conflicting information and are based on data collected from tens of thousands of businesses.
For example, HubSpot released an article on the best days to post in 2024, based on a survey of 30,000 businesses, suggesting that Mondays, Wednesdays and Fridays are ideal. But what if your business thrives on weekends?
The word 'never' is a strong one, and in this case, it isn't sound advice. In our extensive experience in marketing and PR, we've often found that direct communication can be beneficial.
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