With the rise of generative AI software and major changes to search platforms, SEO and SEM tactics are back in the game, challenging the notion that they were 'already figured out.'
Navah Hopkins, an expert in search marketing and brand evangelist at Optmyzr, plays a pivotal role in decoding Google algorithm changes and informing marketers about the complexities of SEM.
Hopkins exclusively chooses SaaS companies for work, underlining the importance of AI and software in the future of search marketing.
Amazon is making significant moves in on-platform advertising, potentially impacting former Sizmek DSP advertisers transitioning to the open web.
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