In the discussion on AI's role in enhancing customer service, Moore presents a balanced view, acknowledging the potential AI holds in revolutionizing customer interactions while also calling out the hype surrounding it.
Moore underscores the critical importance of a continuous testing strategy to refine app usability. By implementing a test-and-learn approach, brands can make incremental adjustments that, over time, significantly enhance the user experience (UX/UI) of their digital platforms.
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