Domino's promoted Kate Trumbull to executive vice president and chief marketing officer, expanding her leadership to all global marketing efforts as part of enhancing their 'Hungry for MORE' strategy.
The 'Hungry for MORE' strategy focuses on four pillars aiming at delivering the most delicious food, operational excellence, renowned value, and enhanced by best-in-class franchises.
Trumbull's initiatives include a campaign featuring Simon Cowell to promote quality assurance in pizza preparation, and reviving the Emergency Pizza program for Domino's Rewards members.
With a focus on value, Trumbull's new role intends to position Domino's favorably among price-conscious consumers, which is critical given the competitive fast-food landscape.
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