"The Milkmob clan is the perfect example of a social-by-nature / born-in-social approach to brand marketing. Putting personality at the forefront of all content, the brands subtly embed their products among content and daily uploads. With each sister (Strawberry, Coconut, and now Blueberry) having its own highly successful TikTok page, the blend of nuanced humor and style creates the perfect foundations to sell product."
"Nutter Butter's TikTok account is a wild ride, proving that heritage brands can reclaim cultural relevance in the most unexpected ways. With over 1.2 million followers and rising, it has fully embraced TikTok's chaotic, meme-driven style, posting content that's bizarre, funny, and, well, nuts."
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