"Brands are too quick to discount slow-moving products. Bundles or buy-one-get-one offers are often better. Higher-priced goods typically appeal to existing customers, not new ones."
"It's hard enough to get someone to buy something online. Generally, a top discovery source is social media, but the number one sales channel is still physical retail."
"The first reaction is often 'let's just discount this thing to move it.' But what you're doing is making it accessible to new customers, but it won't be the best experience."
Cherene Aubert, founder of Growth Capital, advises against quick discounting of slow-moving products. Instead, she suggests bundling or offering discontinued items for free with popular products. Her experience shows that higher-priced goods attract existing customers, while influencers play a crucial role in customer acquisition. Despite the rise of online shopping, physical retail remains the top sales channel. Brands must adapt their strategies to meet consumer expectations and improve overall customer experience.
Read at Practical Ecommerce
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