Oshiya Savur explains how Maesa functions as a beauty incubator, emphasizing their strategy to identify unmet consumer needs and disrupt declining market categories with new, scalable brands.
Savur discusses the importance of balancing organic marketing strategies with influencer-led content, navigating the complexities of mass distribution and direct-to-consumer models while maintaining brand authenticity.
Reflecting on her career, Savur underscores the significance of hands-on leadership and a nimble approach, which are essential attributes in keeping pace with the fast-evolving beauty industry.
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