In a recent episode of The Speed of Culture podcast, Andrew Messina, SVP of sales at Disney Advertising, discusses the strategic advantages of integrating live sports, streaming, and personalized advertising. He emphasizes the importance of real-time engagement that live sports provide, particularly events like Monday Night Football and the Super Bowl. Andrew also highlights Disney's pioneering approach to addressable advertising, utilizing first-party data to create targeted campaigns, ultimately enabling brands to connect meaningfully with their audiences. This combination of storytelling, data, and unforgettable experiences positions Disney Advertising at the forefront of the industry.
"Live sports is huge for us. We continue to invest in the content there, so we just have a lot to offer our clients."
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