Amazon Prime Big Deal Days performance was lower than expected this year, most likely due to recent weather events and consumer uncertainty around the upcoming U.S. election. And while discount rates were more enticing than last year, retailers still stayed conservative in preparation for robust Cyber Week deals, contributing to the fall in overall results.
Despite extreme weather in the Southeast this month, promotions in the U.S. and globally seemed to work well with customers, especially when prices were cut.
A closer look at Amazon's October promotion shows a silver lining, however. Ecommerce tech solution PriceSpider measured conversion rates on October 8 and found Amazon (12.6%) far ahead of Walmart (8.1%) and Target (4%).
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