This year's finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and - perhaps most importantly - adaptability and agility.
The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic.
Notably, non-brand conversions surged by 33%, revenue increased by 77% and ROAS improved by 2%.
[
add
]
[
|
|
...
]