In a challenging environment, mobile gaming is a channel that can help brands realize their 2024 goals. This is because US consumers spend an average of 28 minutes daily immersed in mobile games. With advertisers allocating less than 4% of ad spend to this high-growth platform, mobile gaming is an opportunity for brands to stand apart from the clutter and capture up to 9x more attention than they can on other video platforms like TikTok, Meta, or YouTube.
Brand opportunities in mobile game genres includes word gamers who are fitness fans, news buffs, and adventure enthusiasts; puzzle gamers are beauty enthusiasts and adventure seekers...
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