The growing online marketplace provides entrepreneurs unprecedented opportunities, with global ecommerce sales expected to exceed $8 trillion by 2027.
Digital sales refer to selling through virtual channels. It's crucial for ecommerce merchants to use these channels effectively to reach potential customers.
Despite their similarities, digital marketing focuses on promoting products, while digital sales are dedicated to the actual online transactions.
A well-executed digital marketing strategy can direct potential customers to engage in digital sales, illustrating the interconnection between marketing and sales in an online context.
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