Digital Media to Claim Growing Share of Asia Pacific Advertising Market - Study
Briefly

The advertising market in Asia-Pacific is projected to grow by 5.1% in 2024, averaging 4% until 2029, reaching $290 billion. Digital media is set to increase its share from 69% to 74%, reaching $215 billion by 2029.
India is forecasted to lead the growth, with 10.4% in 2024 and a 9.0% CAGR from 2024-29. Retail media and online video drive expansion, with retail media's share to grow from 24% to 44% by 2029.
Read at Variety
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