According to EMARKETER's August 2024 forecast, over 80% of ad spending in the US for technology (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media.
In 2024, 77.7% of total media ad spending in the US, amounting to $302.77 billion, will go to digital channels, while traditional media ad spending is forecast to reach $86.72 billion.
Most industries now favor digital advertising over traditional channels, with technology and electronics allocating just 12.9% of their spending to channel types like print, radio, and TV.
Marketers can leverage the data in this report to advocate for a strategic allocation of their advertising budgets, aligning with the shift toward digital penetration in media spending.
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