Audio advertising, including podcasts, streaming music, and streaming radio, has shown strong growth, reaching $7 billion. While the growth pace has slowed in recent years, it continues to outperform other formats, with a nearly 19% revenue increase from 2022 to 2023.
Despite audio advertising being a relatively smaller component compared to search, display, and video ads, the expansion of audio subscription offerings helps compensate for this imbalance.
#internet-advertising-revenue-report #audio-advertising #digital-advertising-trends #programmatic-advertising #online-advertising-growth
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