"On this episode of the Digiday Podcast, Digiday staffers debate the topic. Digiday executive editor of news, Seb Joseph, joins Kimeko McCoy, Digiday Podcast co-host and senior marketing reporter to debate that there is a difference. Meanwhile, Digiday managing editor Sara Jerde and Tim Peterson, Digiday Podcast co-host and executive editor of video and audio, argue that creators and influencers are one in the same."
"Joseph: Creators and influencers, they're related, but they're not the same. If you take away your creator's brand deals, they're still a creator. They're still going to be doing the live streams, posting that funny video. That's not the same for influencers. Without the brand deals, there's not going to be that video of them where there's outfits that were sent to them by that brand because it wanted to influence their audience."
The creator economy and influencer marketing overlap but carry distinct roles and commercial implications. Creators produce original content and maintain their creative output irrespective of brand partnerships, sustaining audience engagement through formats like live streams and humorous videos. Influencers often depend on brand deals to monetize reach and to drive performance or hard-sell campaigns. Marketers may select influencers for direct-response objectives and creators for brand awareness. Some industry voices treat the terms interchangeably depending on whether the focus is business relationships or creative output, highlighting ongoing ambiguity in labeling and strategic use.
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