TikTok has surpassed YouTube in usage among brands and retailers, with 67% reporting posting content on the platform, marking a significant shift from last year.
The rise of TikTok usage among brands is notable; in summer 2022, just 42% posted content, which surged to 67% a year later, reflecting its popularity.
While brand engagement with TikTok rises, YouTube has faced a decline in usage. Only 60% of brands posted on YouTube this summer, compared to TikTok's 67%.
Ad spending on TikTok has also increased; from 24% of brand and retailer pros buying ads in summer 2022 to 40% this summer.
Collection
[
|
...
]