* By Julia Tabisz
The life of the third-party cookie is (someday, we think) coming to an end.And despite plenty of warning, it's still not clear what will replace it.For brands, the majority of whom say they are taking action to prepare for the post-cookie world, the way forward could very well be first-party data.
The life of the third-party cookie is (someday, we think) coming to an end.And despite plenty of warning, it's still not clear what will replace it.For brands, the majority of whom say they are taking action to prepare for the post-cookie world, the way forward could very well be first-party data.
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