Nearly half of marketers (46%) plan to utilize Amazon as a sales channel for holiday strategies in 2024, highlighting its growing importance in e-commerce.
A substantial 49% of marketers reported that Amazon will be more critical to their holiday sales this year compared to last, reflecting a significant shift.
In contrast to last year's survey where 33% saw Amazon's importance increasing, this year none believe it will decrease, indicating a robust trend in retail media.
Retail media is gaining traction, with 54% of marketers employing it as a marketing channel, further demonstrating its significance in the holiday sales landscape.
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