The year-end holiday shopping season is a crucial moment for most brands and retailers, reflecting a significant surge in sales as consumers flock to stores and websites.
Edelman’s 2021 Trust Barometer reveals that consumers expect brands to engage with cultural, societal, and purposeful initiatives, highlighting an expanded domain for brand relevance.
Mastercard's In Solidarity pledge exemplifies how corporations can drive connection with consumers by participating in purpose-driven initiatives that invest in Black communities.
L'Oreal USA emphasizes the importance of creating seamless and personalized consumer experiences to meet the evolving needs of their customer base.
#holiday-shopping #consumer-engagement #brand-relevance #purpose-driven-marketing #digital-innovation
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