Marketing Trends for 2025: 6 Strategies to Grow Your BusinessEmbrace innovation in marketing while maintaining foundational principles to connect authentically with consumers.
Digiday+ Holiday Commerce Strategies: A Marketer's WishlistThe year-end holiday shopping season is vital for brands, highlighting consumer purchasing behavior and sales growth.
The Ad Industry Can Finally Fulfill Purpose-Driven PledgesBrands struggle to effectively shift ad budgets to purpose-led organizations due to programmatic challenges.
Purpose is far from 'lazy strategy' - in fact, it demands more from strategistsPurpose-driven marketing is a key strategy increasingly expected of brands.
Pedigree adopts AI to give 'glow ups' to shelter dog adsPedigree launched AI-powered Adoptable to enhance shelter dog ads for quicker adoptions.Adoptable uses AI to enhance amateur shelter dog photos into professional-grade images for more effective marketing.