#purpose-driven-marketing

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Digiday+ Holiday Commerce Strategies: A Marketer's Wishlist

The year-end holiday shopping season is vital for brands, highlighting consumer purchasing behavior and sales growth.

The Ad Industry Can Finally Fulfill Purpose-Driven Pledges

Brands struggle to effectively shift ad budgets to purpose-led organizations due to programmatic challenges.

Purpose is far from 'lazy strategy' - in fact, it demands more from strategists

Purpose-driven marketing is a key strategy increasingly expected of brands.

Pedigree adopts AI to give 'glow ups' to shelter dog ads

Pedigree launched AI-powered Adoptable to enhance shelter dog ads for quicker adoptions.
Adoptable uses AI to enhance amateur shelter dog photos into professional-grade images for more effective marketing.
#company-values

How can marketers turn brand purpose into real action and business success?

Consumers want brands that align with their values
Values must be integrated across all areas of operation for effective marketing

How can marketers turn brand purpose into real action and business success?

Consumers want brands that align with their values
Values must be integrated across all areas of operation for effective marketing

How can marketers turn brand purpose into real action and business success?

Consumers want brands that align with their values
Values must be integrated across all areas of operation for effective marketing

How can marketers turn brand purpose into real action and business success?

Consumers want brands that align with their values
Values must be integrated across all areas of operation for effective marketing
morecompany-values

How can marketers turn brand purpose into real action and business success?

Consumers want brands that align with their values
Values must be integrated across all areas of operation for effective marketing
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