#purpose-driven-marketing

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fromForbes
1 week ago

A Conversation With Haleon CMO Katie Williams On Leading Marketing Through Disruptive Change Using A Marriage Of Empathy + Purpose

Disruption is no longer episodic; it's the operating environment. One of the most important roles a CMO can play today is to create clarity amid constant change. That starts with anchoring your organization in what will not change: your consumer, your purpose, and the standards you hold yourselves to. Practically, that means building teams that are comfortable with innovation but disciplined about where they place bets.
Marketing
Marketing
fromThe Drum
3 months ago

Half of Gen Zers say that Super Bowl ads will impact their buying decisions

Gen Z and Millennials respond to Super Bowl ads, influencing purchases, prefer purpose-driven messages, and show strong interest in metaverse-related brand engagement.
Marketing
fromFast Company
4 months ago

6 strategies that transform companies from brands into cultural forces

Brands build cultural power by being irreplaceable, activating shared values, creating movements, and cultivating devoted communities instead of merely buying attention.
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