Promotion and positive word of mouth are crucial for small businesses; however, the influencer culture can lead to unregulated demands that exploit them.
Three Little Birds Bakery faced an outrageous demand from a PR firm for free catering, reflecting the challenges small businesses encounter with influencer promotions.
The push for free products from influencers has become a troubling trend for small businesses, creating burdensome expectations that can jeopardize their operations.
While engaging with influencers can reduce marketing costs for small businesses, it also opens them up to unreasonable requests, as seen in the bakery's experience.
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