NASCAR aims to elevate its drivers as central promotional figures, introducing an incentive program to reward their engagement, yet faces backlash from fans over authenticity.
COO Steve O'Donnell emphasized that the initiative would unify promotional strategies across all NASCAR series, not just the Cup, reflecting a major shift in focus.
With payouts ranging from tens of thousands to $1 million annually, NASCAR's driver-focused incentive program looks to enhance visibility for both drivers and the sport.
The collaborative app with INFLCR is designed to facilitate driver participation in various promotional activities, leveraging modern platforms to boost NASCAR's image.
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