Patty Trevino will focus on strategy, public relations, social and digital marketing, consumer experience, and product innovation to boost traffic and support Denny's digital channels.
Denny's sees digital channels as a key sales driver and a way to engage with younger consumers, expanding virtual burrito brand and signing deals to add virtual concepts.
Monigo G. Saygbay-Hallie joins Denny's after experience at Checkers & Rally's. Patty Trevino brings over 20 years of restaurant industry experience to the role.
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