"Optimize for SEO - but it's changing completely and irrevocably, so also optimize for other channels." "Speed and relevancy are top priorities. But we also need a 3-6 month content calendar which will require rallying a cross-functional team. Use AI. But not too much AI ... and in the right ways."
Reddy believes these paradoxes in 2024 are not new but part of marketing's pendulum swing in tactics, emphasizing the need to adapt amidst evolving strategies like shifting from paid ads to content.
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