Advertisers require deeper insights into audiences and content types to maximize engagement; greater understanding fosters confidence and investment in CTV, ultimately driving publisher revenue.
Contrary to concerns, content-level signals boost inventory value by targeting specific audiences, which in turn helps publishers increase long-term yield while aiding advertisers in scale.
The myth that content-level signals lead to cherry-picking and reduced revenue fails to reflect marketing realities; advertisers desire broad engagement rather than focusing solely on specific shows.
Many publishers currently offer inventory at too broad a level, neglecting specialized content areas. Advanced signals can help capitalize on diverse programmatic interests.
Collection
[
|
...
]