Debunking The Four Biggest Myths About CTV Content-Level Signals | AdExchangerTransparency and control in CTV advertising are crucial for maximizing audience engagement and driving revenue for publishers.
Google's AI-powered search engine could be 'catastrophic' for news publishers, critics warnGoogle's new AI-generated summaries could have catastrophic effects on publishers' revenue and traffic.
Google Rolls Out SGE, Here's How Publishers Are RespondingGoogle's AI-powered search tool, AI Overview, has led to a significant decline in organic search traffic for publishers.Publishers are exploring partnerships with OpenAI and other vendors to maintain revenue in the era of AI-driven search.