Google's decision to remove the decade-old sitelinks search box next month highlights a continued evolution in search features as user needs and technology progress.
With the introduction of watch video icons in search ads, Google is clearly looking to enhance the engagement and interaction with ad content, aligning with video consumption trends.
The fact that Google Ads PMax will not prioritize over Shopping campaigns indicates a measured approach to ad placement, ensuring advertisers can effectively utilize their strategies.
Bing's updates regarding AI-enhanced summaries reflect the search engine's commitment to improving user experience, although existing issues with the API and documentation pose challenges for users.
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