Google Ads is currently expanding the testing phase where it mixes paid advertisements among organic search results, aiming to enhance user engagement and performance.
New brand guidelines for performance max campaigns are being rolled out by Google Ads, indicating a shift towards more standardized and effective advertising strategies in the digital space.
The introduction of Google AI Overviews for the 'People Also Ask' section represents an innovative attempt to improve the relevance and usefulness of search results.
John Mueller from Google provided insights into optimizing website architecture, suggesting that dividing content across subdomains or domains should be determined by specific strategic considerations.
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