Cyber Monday, first coined in 2005, has evolved into the biggest online shopping day of the year, showcasing the deals and hype that drive consumer engagement.
Adobe Analytics predicts a record $13.2 billion in consumer spending this Cyber Monday, reflecting a 6.1% increase from last year, indicating robust online sales growth.
Despite post-pandemic inflation leading to heightened prices, consumer spending remains strong for Cyber Week, showcasing the resilience of holiday shoppers in a challenging economic environment.
Rising credit card debt and delinquency rates indicate a potential consumer shift towards 'buy now, pay later' options this holiday season, highlighting changing shopping behaviors.
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