Despite having a wealth of data, streaming services fail to target ads effectively, leaving viewers frustrated after seeing the same irrelevant ads repeatedly.
During a two-day binge of a top-rated show, the author encountered the same ads numerous times, highlighting the lack of any meaningful ad personalization.
The streaming service knows extensive details about the viewer's life, yet only one ad out of hundreds was actually relevant, questioning the effectiveness of their targeted advertising.
Great ad creativity is wasted on audiences when advertisers still can't leverage data to serve relevant messages, leaving viewers uninterested and frustrated.
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