Crumbl has transformed the humble cookie into a viral sensation with oversized, colorful creations and a constant stream of new flavors, enhancing its social media presence.
Since its launch, Crumbl has grown immensely by prioritizing online virality over a consistent menu, engaging millions on platforms like TikTok.
This is an internet brand, and Crumbl is making all the right marketing moves. The company plays on novelty and social media to capture attention.
Their strategy of offering bizarre and elaborate cookie combinations not only drives curiosity but also keeps followers engaged and eager for what’s next.
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