Linktree is positioning itself as a main player in affiliate marketing, expanding to include major retailers like Target, which allows creators to link products and increase revenue streams.
'Target was a big goal for us to get because they've been super smart with how they've utilized creators to reinvent the brand in terms of fashion, beauty, and everything else,' said Lara Cohen.
Linktree’s technology simplifies purchasing processes for consumers by using landing pages that minimize clicks, potentially boosting the conversion rates for creators.
'What we're bullish on is that conversion,' Cohen said, highlighting the importance of streamlined shopping experiences in enhancing revenue for creators.
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