Creatives urge marketers to resist swing toward 'conservative' post-election ad messaging

"The industry is probably out of touch to a certain extent. But the industry has also trained marketers and agencies to pursue difference. Difference inherently becomes a niche idea in a mass market."

"For years now, marketers at major brands have understood that creative that mirrors the diversity of modern society is more effective for their brands than messaging that only addresses old realities."

"58% of US consumers say diversity and inclusion in advertising made a difference to where they shop, while 69% said a diverse staff mattered for their shopping choices, according to a YouGov survey conducted in March."

"Inclusive advertising drove a sales uplift of over 16% when compared with less progressive ad content, according to a June study from Oxford University's Saïd Business School."

Read at Digiday