The Super Bowl serves as a significant platform for brands, especially digital-first companies, to showcase creative advertising and capture wide audiences. However, there is growing concern about a "sea of sameness" in digital product design, where standardization leads to diminishing originality and emotional engagement. Experts indicate that while companies can invest heavily in eye-catching Super Bowl ads, they struggle with creativity in their regular offerings, resulting in digital fatigue among users and a potential decline in brand loyalty and business success.
For anyone in advertising, design or company building, the Super Bowl has always been a great symbol of creative ambition.
Yet, the reality these days is often different, with a pervasive 'sea of sameness' in digital product design.
In recent years, experts have noted a pervasive 'sea of sameness' in digital product design, where user experience patterns have become indistinguishable.
The results are digital fatigue, disengaged audiences and uninspiring business outcomes.
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