The shift from traditional to digital marketing in B2B emphasizes the need for companies to adapt their strategy to include SMS marketing as it has unparalleled engagement rates.
SMS marketing offers businesses a direct and personal channel to communicate with decision-makers, providing timely follow-ups that can significantly influence deal closure.
With a typical SMS open rate exceeding 98%, companies can greatly enhance their communication effectiveness compared to the 20-30% seen in email marketing, making SMS a vital tool.
Embracing SMS marketing allows B2B businesses to meet the demands of modern buyers who expect immediate and personal engagement at every touchpoint.
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