Cracking the privacy code: how brands can adapt to 2025's data rules

As the marketing landscape evolves towards 2025, brands face heightened regulations and more discerning consumers regarding data privacy. The EU's Digital Markets Act and AI Act are set to enhance controls, necessitating that businesses prioritize compliance and transparency to leverage first- and zero-party data effectively. Marketers must move away from third-party cookies towards methods that enable direct customer engagement and foster trust. This shift ensures that brands respect consumer privacy while optimizing their marketing strategies for effectiveness in a regulated environment.

The momentum for enhanced data privacy regulations will persist, compelling businesses to adopt robust compliance tools while balancing their data collection strategies.

Brands must pivot toward first- and zero-party data collection methods, which aligns with regulatory requirements and fosters trusting relationships with consumers.

Read at The Drum