Sam Saideman, Co-Founder & CEO of a management agency, discusses the impact of a potential TikTok ban and how creators can respond strategically. He emphasizes the importance of a bilateral approach, suggesting that while TikTok serves as a primary platform for reaching new audiences, creators should also focus on building engagement through other social media and developing owned assets for monetization. Despite uncertain circumstances, Saideman believes in proactive growth and advises a 50-day game plan to adapt to potential changes in the platform's accessibility.
In an upside-down pyramid of social media, TikTok serves to reach new audiences, while other platforms help cultivate deeper engagement and owned assets facilitate monetization.
Even amidst the uncertainty of a TikTok ban, creators and marketers need to pivot their strategies while still growing their TikTok presence.
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