The pervasive power of peer-to-peer recommendations is coming to light as more retailers are catching on. People trust recommendations from friends and are more likely to take action after seeing an influencer ad.
The intersection of more prevalent creator content and expanded platforms for engaging in peer-to-peer (P2P) recommendations will cement P2P marketplaces as next year's newest focal point for marketers.
From the consumer's perspective, reselling is a great way to make a little extra cash, in addition to the sustainability component. Less burden on the retailer to hold inventory.
While the concept and services of peer-to-peer marketplaces aren't new, more retailers are exploring P2P solutions to drive consumer engagement and new revenue streams.
Collection
[
|
...
]