Noa Eshed emphasizes the value of publishing in tier 1 publications over maintaining ownership of blog content. While owning a blog helps with SEO and engagement, true credibility comes from being featured in respected outlets. This provides instant credibility and the potential for borrowed authority, making ideas seem more impactful. Self-distribution amplifies this effect, as showcasing features in tier 1 publications can enhance trust and attract niche audiences, especially in B2B sectors where perception is paramount.
Many companies lean heavily on their blogs, believing direct control over content and audience is the best way to share insights.
Being featured in a tier 1 publication signals that your ideas and expertise have been vetted by an independent, respected authority.
A publication's brand equity can rub off on you and create a halo effect where your ideas are perceived as higher quality and more impactful.
Sharing an article with 'As seen in [tier 1 publication]' grabs attention and triggers trust faster than your own blog content.
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